Google Analytics

Currently available as a platform under the Google Marketing Platform name, Google Analytics is a web analytics service provided by Google that monitors and reports website traffic. Following the acquisition of Urchin, Google introduced the service in November 2005.

Among the capabilities of Google Analytics are data visualization tools like a dashboard, scorecards, and motion charts that show how data changes over time. Analysis of subsets using segmentation, such as conversions. specific reports. sharing and communication via email. Integration with other Google products including Website Optimizer, Public Data Explorer, and AdWords.

Small- and medium-sized retail websites are the target audience for Google Analytics. Larger businesses and more complicated websites should not use the service due to its limitations. For instance, the system gathers information by inserting a JavaScript page tag into the code of the pages the user wants to get information from. The page tag works as a web bug to compile visitor data. However, because the system depends on cookies, it cannot gather information from users who have disabled cookies. In its reports, Google also uses sampling rather than examining all of the data. Some security professionals are concerned about Google Analytics' privacy practices. Users can get data on people whose websites link to social networking sites through the Google Analytics Dashboard.

For businesses who need more sophisticated Web analytics, there are a variety of commercial packages available, including those from Omniture, Webtrends, IBM's Cognos product line, and Oracle WebCenter.

In order to provide better experiences and produce outcomes, analytics may help you gain a deeper understanding of your customers regardless of your business, including travel, automotive, healthcare, and more.

Analytics make it simple to comprehend how visitors to your website and mobile app interact with your content so you can identify what is effective and what is not. By looking at detailed statistics and dashboards, you can see how users are interacting with your websites and applications as well as the role that various channels play. For a more comprehensive picture, you can even link systems used to gauge CRM, points of sale, and other customer touchpoints.